Absolut Boston: Hit or Miss?
It was flattering…at first. Absolut chose Boston as the third city in its Absolut Cities campaign (following New Orleans and L.A.), using it as the inspiration for a new flavored vodka. But then it was unveiled in August, its label paying homage to Fenway’s Green Monster (yawn) and its black tea and elderflower flavor summoning memories of a party thrown in 1773. The reviews of the Boston-inspired booze weren’t great, either. (Said Grub Street’s Leila Cohan: “It’s very strange, and frankly, as we found out when we got our hands on a sample bottle and had a little taste test with some folks around the office, so is the vodka’s flavor.”
But what do the drinkers think? (more…)
It was flattering…at first. Absolut chose Boston as the third city in its Absolut Cities campaign (following New Orleans and L.A.), using it as the inspiration for a new flavored vodka. But then it was unveiled in August, its label paying homage to Fenway’s Green Monster (yawn) and its black tea and elderflower flavor summoning memories of a party thrown in 1773. The reviews of the Boston-inspired booze weren’t great, either. (Said Grub Street’s Leila Cohan: “It’s very strange, and frankly, as we found out when we got our hands on a sample bottle and had a little taste test with some folks around the office, so is the vodka’s flavor.”
But what do the drinkers think? (more…)









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